Many established companies have feared outsourcing their SEO because they think that having an optimization process would harm their privacy. Additionally, they believe that an outsider company might be a threat to their companies’ secrets. That is why some companies have chosen to conduct self-SEO to avoid their secrets being leaked or being exposed to the public, especially to their competitors.
Self-SEO is undeniably cheaper than outsourcing an SEO project to those that specialize in this field. With this step, you don’t have to deal with hiring costly experts because you have IT professionals inside your company (with little SEO skill to handle your optimization) to do the job. However, this cheap process lacks the special procedure a regular optimization has (keyword research, proper link building, article content writing), making it inefficient and inept.
Reselling fad, self-SEO, and why US companies fear outsourcing their SEO
No doubt about it, in-house optimizers are as good as SEO experts. However, these in-house optimizers do not have the full capability to duplicate the skill of experts from SEO companies. Although they handle their websites’ physical rankings well (DA, PR), they fall short on achieving an exemplary online reputation (we all know that physical rankings like domain authority, Page Rank, and search engine positions are all useless without an established good online reputation). Moreover, online reputation is only achievable through focused and undivided SEO. That is why some companies who choose this thrifty move hire people from SEO industries, or those who have expertise in this field.
The SEO Reselling business is not a secret anymore to majority of businesses here in the United States. They are already aware that some SEO agents roaming around the streets and knocking on store doors, messaging on email and convincing owners through telephone, are only SEO Resellers getting their services from higher business entities called providers. The only thing that remains a secret to them is who these Resellers’ providers are. In addition, this Reseller fad has created an additional alarm to business owners; outsourcing an SEO (which means their business online strategies) to unknown optimizers creates skepticism and fear, that doing a self-SEO is safer for them in terms of keeping their company secrets hidden and intact inside their own premises.
There is no way of knowing who these companies’ providers are because they are bound by an agreement called White Label SEO that prohibits them from revealing the backend’s name. However, it is your prerogative as a client to know about their skill and capability in launching and handling an efficient SEO campaign. Companies can ask for an established and valid portfolio (live optimized websites and not just a written URL from some unknown galaxy), and a systematic live optimization process explaining the importance and details of each process and terminologies to know their competence over other providers and even self-SEO.