If you are an online retailer, you already know how difficult it is to stay ahead of the curve. Trends in ecommerce keep changing every few months. This can be difficult as a marketer if you don’t have the right tools and data to analyze trends and predict what will be popular in the future. Luckily, artificial intelligence and machine learning have made it easier than ever for marketers to identify new trends and take advantage of them before they reach the saturation point. There are various new marketing strategies that are currently being used by ecommerce businesses to drive more traffic, conversion rates, and sales with their sites; we’re covering one of them right now – 3D ecommerce.
What is 3D ecommerce?
3D ecommerce, as the name suggests, is an online selling process where products are displayed in 3D images. When you click on the image, you can see a 360-degree view of the product and try it on by clicking on the ‘change wardrobe’ button. This is a huge leap from the more traditional 2D images that most ecommerce websites currently use.
The main advantage of 3D ecommerce is that it is more engaging than other selling mediums. We know that consumers are much more likely to buy something if they have a clear idea of how they would use it. 3D ecommerce is an interactive selling process that gives customers the opportunity to see products from all angles, zoom in on small details, and even interact with them. The level of engagement is much higher than with a product photo or even a 360-degree view, which is why a lot of retailers are exploring this new selling technique.
How 3D ecommerce works
Using software to create images that pop out, retailers can add a layer of realism to their product images. With this method, products can be seen from different angles and even zoomed into. These images can be incorporated into your ecommerce website, product descriptions, social media posts, videos, and ads.
To start with, you’ll need to create a 3D mockup of each product. This can be done using existing software or hiring a specialized developer. Once you have the 3D mockups, you can upload them to your ecommerce website. To add a layer of realism to product descriptions, you can use the same imagery as in your ecommerce mockups. For customers who aren’t able to see the 3D images, you can include a 2D image as well.
You can use then use the same 3D mockups to create engaging social media posts. You can also create GIFs and videos featuring your products in 3D. Using the same 3D mockups, you can even create product videos that can be uploaded to video-sharing websites like YouTube.
The way ahead
Although 3D ecommerce is a great selling strategy, it can be difficult to implement if you don’t have the right resources and software. If you don’t have the time or budget to hire a team of specialized designers and developers to create 3D mockups of your products, you can use 3D ecommerce software. These software solutions let you create realistic 3D product images without having any design or development experience. You simply have to select a product and choose the angles from which you want to show it. The software will create a 3D image for you based on the product you’ve selected. It’ll let you zoom in and out, change the position of the product, and even change its wardrobe.
As we’ve seen, 3D ecommerce is a powerful selling strategy that marketers can use to increase their conversion rates. It’s a great way to engage customers and make product descriptions more descriptive. 3D ecommerce also makes it easier for customers to keep track of their shopping cart, try products on virtually, and make returns in a more convenient manner. Whether you’re an existing ecommerce business looking to take your sales to the next level, or a startup aiming to disrupt an existing industry, 3D ecommerce is an excellent strategy to explore.