A Guide to Instagram Promotion

If you’re looking to increase brand awareness, Instagram promotion is a valuable tool for your business. With over 1 billion active users each month, and 90% of them following at least one business account, Instagram provides an excellent opportunity to build close relationships with customers. Users actively engage with brands on Instagram, and the average engagement rate per post is 1.6%, much higher than on Facebook or Twitter.


Paid promotion on Instagram can also stimulate sales growth, with 77% of consumers more likely to buy from a brand if they follow it on social media, and 65% of them buying from a brand after seeing it on Instagram. Or try to buy followers and likes from good providers like Helpwyz. To get the most out of Instagram promotion, it’s essential to understand how it works.

There are two types of paid content: Instagram promotion, where you promote your content, and influencer marketing, where you collaborate with influencers to promote your goods and services. Promoted posts get sponsored labels and calls to action (CTAs), which can be used to nudge post viewers to visit your Instagram profile, direct message you, or visit your landing page.

To start a post promotion, go to your Instagram profile, select the post you want to promote, and tap the Promote button. Choose your desired destination, pick your audience, set your budget and duration, and launch your campaign.

The process for promoting Stories and Highlights is similar to promoting regular posts, except for the initial steps. To promote Stories or Highlights, choose a Story or Highlight, tap the side menu, and select the Promote command.

Promoting content via the Promotions button on your profile is an excellent way to streamline the process by offering top-performing posts for promotion.

To make the most of Instagram promotion, combine paid promotion with unpaid tricks, promote your top-performing content, and employ Stories and Highlights. These tips and ideas can help you boost your brand’s awareness and engagement rate on Instagram.