Some people believe that email marketing is no longer relevant. It’s an outdated marketing strategy that doesn’t yield results. The truth is it depends on how you use it. But, if done right, email marketing can lead to excellent results. Here are a few things you need to know if you wish to employ this strategy.
Create an interesting subject
The problem with email marketing is most recipients treat the emails as spam. They ignore the message and delete the content. The problem might start with how you worded the subject. Make sure it’s catchy, but not in a weird way. Avoid using too many exclamation points or all caps. It sounds desperate. It’s also how most spam gets written. You don’t want people to confuse your email with spam. Be straightforward in writing the subject and give people something to look forward to.
Write the most important part in the first paragraph
You’re not writing a novel. You don’t have to build suspense. Your recipients also don’t have a lot of time to read. Make sure the first paragraph contains the most relevant information. Whether you want to launch a new product or announce a promotion, everything should be in the first paragraph. Provide more details in the succeeding paragraphs. However, if the recipient missed them, there won’t be a problem. They can still get the gist and take the next step.
Use words that customers can understand
You don’t have to talk like a salesperson. Avoid difficult jargon since no one will feel impressed by them. Besides, speaking like a salesperson will turn potential customers off. It shows that you don’t know them well. You express thoughts like you have no idea who they are and what they want to hear. Don’t be too pushy and avoid aggressive techniques. Try not to sound like a broken record. Give the relevant information once and move on. You’re not telemarketing. You don’t have to say the key information several times. As a general rule, if you notice that your words sound like a salesperson talking, erase them.
Focus on the call to action
It’s not enough to write information about the products. Once the recipients finished reading, they need to know what to do next. Hence, the call to action plays an important role. Without it, the whole point of email marketing will go to waste. So make sure the words are clear and precise.
Don’t redirect customers several times
If you wish to include the link to your website, make sure there’s only one. Prioritize the link where the recipients can buy the items or register. If you keep redirecting them, it can be frustrating. No one will click on the links anymore.
Don’t exaggerate or offer false ads
In your efforts to attract attention, you end up exaggerating the ads. It’s a big mistake. Again, recipients might think that you’re sending a spammed message, and they won’t read it. Create a natural-sounding email. The tone must be friendly, and the content should be easy to follow. It’s not only about telling people to patronize your brand. It’s also about trust-building. You want people to believe in your company, and false ads are counterproductive. They lead to frustration and shatter people’s expectations. Once you lose everyone’s trust, it’s hard to regain it.
Prioritize your loyal customers
Email marketing has several purposes. You can use it to attract new customers. It can also provide updates to existing customers. The most essential role of email marketing is to keep your loyal base. They already proved their loyalty. You know that they will be there no matter what happens. Let them be the first to know if you have upcoming promotions. They will feel good about your decision and decide to stay loyal.
Be smart with email marketing
There’s nothing wrong if you continue to use email marketing along with other digital marketing techniques. However, you must be wise in using it. Otherwise, you won’t convince anyone. People might even think that you’re trying to fool them through irrelevant emails. Instead, monitor the results and see how many people responded to your mail. Enhance your approach if you don’t see positive results.