Strategies To Apply When Defining Your Target Audience For Business


Sometimes it can be difficult to understand where to apply everything you’ve learned about your prospects and target audience, so we’ve listed some strategies below:

1. Advertising

Advertising is one of the instances where you can apply what you’ve learned about your own target audience. Directing a message aimed at women is different from a campaign aimed at men, for example. Here comes into play the way of saying, the vocabulary used, etc.

The ultimate purpose of an advertisement is to generate empathy in the recipient so that it triggers a purchase. In order for them to identify with your product, you must speak like them, do what they do, in short, think like them! The slightest change in speech and image style could be extremely relevant. Suppose your products are oriented towards teenagers; investigate fashion lines/slang and use them in your campaigns. For a young person, using the word “cool” instead of “cool”, for example, can have a very different effect.

2. Layout And Visual Identity

The colors of your logo, the typography and the layout of your website can be adapted to reach your desired audience. In addition to good usability practices so that your design will increase sales, when beautifying your website, also think about what would make your potential customers “grab the hook”. In other words, use colors and content that provoke your target audience (on the positive side, that generate interest and encourage them to know more and, consequently, to buy).

3. Packing

The packaging of your products must be in accordance with the visual identity of your brand. Depending on the defined target audience segment, you will be able to communicate values ​​such as seriousness, flexibility, maturity, quality, effectiveness, sensitivity, etc.

4. Marketing Channels

Here, it is essential to define the places where to invest in advertising. Here we divide the channels into online and offline: you can search physical places frequented by your target audience or virtual places where the core of your target is concentrated (remember the example of Facebook for younger people and LinkedIn for professional adults?). Check  for more information on this.

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