The Important Elements of Web Design in Today’s Online Landscape

Website, Page, Template, Internet, Web

Your website impacts your customer’s first impression by 94% and credibility by 75%. If your website provides a poor user experience, there are 88% chances your potential customer will turn to the competitor’s website.


Whether you’re a home-based entrepreneur or a full-fledged enterprise, excelling in today’s world without a website can bea challenge. Website in conjunction with social media helps you form a solid online presence. 

However, having a website isn’t enough. You must make sure your website is up-to-date with an excellent user experience. 

Whether you’re looking to create a new website altogether or revamp your existing site, here are eight important elements of web designs you must incorporate to keep up with today’s online landscape.

  1. Virtual Design 

Humans are attracted to visually appealing things. When a user logs onto your website, you have 1/10thof a second to impress them, deciding whether it’ll be a conversion or a lost sale. The key is to follow the rule of ‘less is more.’

Don’t go overboard with the graphics, font, and animation. 

Instead, stick to neutral tones to keep it classic, or if you want to go bold, make sure the colors and font complement one another. Don’t make your website too wordy, or else customers will feel overwhelmed. All-in-all, everything should be coordinated, from text and animations to flash intros and colors. 

  1. Navigation 

There’s nothing that can annoy a customer more than visiting a website that requires a manual itself. The key is to keep your designs simple while being easy to navigate. Create a drop-down menu that has the main heading leading to further subheadings and so on. Try not to confuse the user with repeated information either. 

Start with a site map. That’ll help you decide the information you’d like to put up on your website and in what grouping. Always remember, there’s quite a fine line between an interactive and annoying menu. Make sure you’re not the latter one.  

  1. User-Friendly Interface

Mobile-friendly website,mobile-friendly website, and,mobile-friendly website. Now repeat it again and don’t forget it. EVER!

Turned on Imac Beside Macbook on Table

The user can access your website from wherever they like; tablet, phone, or desktop. Your task is to ensure that the website is optimized for every web browser and device. Mobile user traffic has taken over the desktop traffic, which won’t be slowing anytime soon. Make sure your web design is drafted to perform well on all platforms. 

  1. Faster Loading 

If your website takes an eternity to load, there are high chances the customer will switch to acompetitor’s website. Just like people prefer Amazon prime for fast delivery, the same applies to website loading speed. Slow loading speed is one of the greatest reasons for abandoned carts too. 

While this puts too much pressure on the developers to build a website that can load fast, it’s worth it. A great tip to load a page faster is to keep the top half of the page minimalistic so that while the customer takes time skimming through the top half, your remaining page is loaded. 

  1. Typography

Typography involves everything from the font being used to the spacing and colors; it’s all a part of your website design. The role typography can play in the overall success of your website design is massive. The text should be easy to read in the form of font style and color. The font shouldn’t be large enough to break words or small enough that it goes unnoticed. 

Moreover, just like your interface, your text should adjust to different screen sizes as well. If the website is accessed on a browser, the text should display between 12 to 16 pts. However, on a desktop, it should be between 16 to 20 pts. 

  1. CTA Buttons 

A good website aims to letthe customer makeminimum efforts. Rather than searching for things all over the website, quick action buttons should be right there. That’s where call-to-action buttons come to help. 

CTA buttons are the direct action that the client requires. It can be a quick “add to cart” without opening the product’s page or a quick “checkout” shortcut. This prevents your conversion rates from dropping by providing immediate action buttons right there. 

  1. Transition 

What your website displays and how it transitions while switching from one page to another can really add to the user experience. While many websites have a blank white page displayed with scattered information appearing as the page loads, it doesn’t look appealing. 

Pay attention to the transition effects you choose to incorporate in your website design. Moreover, rather than letting random pieces of information appear as the page loads, make it seem organized by choosing which information appears first and what appears last. 

  1. SEO Optimized

When you have a product that can rule the world, why not make it accessible for all!

SEO optimization allows you to rank amongst Google’s and other search engine’s top results to let people know about your existence.  

Seo, Search Engines, Optimization, Chart

SEO can influence your website design, such as loading speed and website architecture. Plus, the absence of SEO optimization will probably break your dream of ranking amongst the top search engine results. 

Don’t let your investment and efforts go to waste. With Kallen Media‘s website design services and SEO optimization team, the website will be the least of your concerns. Our specialists work around the clock to get your website the traffic and conversions you deserve.

Visit our website to view the most affordable website design packages in Arizona.


No matter which guides you follow or who you get on board to work with you, your website design aims to support your end business goal. If your website generates traffic with no conversation, it probably means something is wrong with the design. Because in the end, no conversion means no sale. And that can’t be good for any business.  

About the Author 

Karl Mange is a renowned website designer for multiple leading companies in Virginia, United States. After attaining his degree from Pennsylvania State University, he spends mostof his time freelancing for small-scale businesses. Karl’s portfolio comprisesofe-commerce websites, beauty suppliers, tech websites, influencers, and many more.