How Revenue Operations Changes Everything

Revenue operations—the infrastructure that supports revenue growth, customer success and retention, and risk management—is a game-changer for companies in every industry. Revenue operations combine the best practices of sales, marketing, finance, and accounting to create a holistic approach to increasing revenue. The result: your company can accelerate growth while proactively managing risk by using data-driven insights at every stage of the customer lifecycle.

What are revenue operations?

Revenue operations is a business function that helps you optimize your revenue cycle. It is used by a team of people who work together to optimize the revenue cycle and ensure it’s as efficient as possible. The goal is to provide the best experience for your customers, which in turn leads to more sales for you.

By streamlining the sales process by using technology tools and processes, you can reduce costs and increase profits while providing better service for your customers.

Why are revenue operations important?

Revenue operations is a business function, and it’s one that you should be aware of if you want to be the best at what you do. The first step in understanding revenue operations is to know that it’s not just about managing expenses or invoicing customers—it’s about cultivating and maximizing revenue from each customer relationship.

It is an emerging field in the world of business, but it has already proven its value by helping companies like Netflix, Amazon, and others grow exponentially over the past decade by thinking differently about how they manage their customers’ relationships.

Is revenue operations right for your company?

Revenue operations are a good fit for companies with a large number of customers, high transaction volume, and complex product offerings. If your company has more than one million customers, or if you have more than 1,000 transactions per minute or 10 billion transactions per year, then revenue operations may be the right solution for you.

How do revenue operations impact your business?

Revenue operations is a business function that, as the name suggests, impacts your role. It is a function that changes everything at your company—and here’s why:

  • Revenue operations come before revenue. If you want to increase revenue, it is important to have an efficient revenue operations team in place so they can send invoices on time and collect payments efficiently. The sooner you get paid, the faster you can reinvest in other areas of your business. This is how revenue operations impact your ability to make money.
  • Revenue operations have a direct impact on customer experience and brand perception. Revenues should be collected quickly so customers don’t feel like they are being mistreated or taken advantage of. However, if goods or services aren’t provided on time (or worse yet not at all) then customers will lose faith in their relationship with the company—and possibly even take legal action against them because they are owed money. This is why your revenue operations processes must be fast and efficient so that everyone wins.


Revenue operations is a business function that affects every aspect of your company, from sales to support. It’s important to understand how revenue operations can help you succeed, so you can make the right decision for your team and organization.